Unique Roasting Style

Our roasting style is  unique to the coffee industry.  We roast our coffees to a lighter degree than is customary in order to highlight the differences, or nuances,  that a particular region has to offer.  Darker roasts tend to cover up these nuances and instead provide a more smokey or carbony taste.  We seem to have become used to this carbony taste and not realize coffee has a natural sweetness that is a pure delight on the palate. 

At Caffe Lusso Coffee Roasters, there are none of the burnt or bitter, charcoal after-tastes found in many of the darker roasts.  We often hear comments like, "gee, you don't have to put anything in this coffee."   Our customers, once having discovered what coffee should taste like, find it difficult to go back to the ordinary.  A whole new world is opened up to those who have  tasted the chocolate-like  character of one coffee from Guatemala, or a "citrusy" note in another, like our best-selling Nicaraguan Estates.  

 As you "Follow The Sun"^TM with us, you will discover the crisp, powerfully aromatic clarity of the Central American coffees, or the heavy body, alluring finish of the Indonesian regions, or the exotic fruity and floral wonders of the coffees from East Africa. 

Even though dark roasts are popular, Caffe Lusso does not roast dark. There are other companies who provide these type of roasts and are proficient in what they do.  Our focus and specialization is dedicated exclusively to produce perfectly balanced coffee sugars.

We believe that we cannot possibly cater to every sector of the coffee market without losing our edge on quality.  Our course is to identify one small part of the market and serve it better than anyone else.  For this you can definitely count on us.